Management

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Passion To Purpose: DLynn Proctor, Sommelier

A sommelier, or wine steward, is much more than a waiter who serves or suggests wines. A sommelier has received specific, intensive training and must display a thorough knowledge of wines, vineyards, geographic regions producing wine, and the grapes--plus other fruits used to produce wines worldwide. They also have expertise in purchasing, recommending, storing, and displaying wines.

How Business Owners Can Squeeze Out More Profit From Their Margins

Customers can now view a myriad of competitor sites and product reviews within minutes, leaving companies’ profit margins under intense pressure to secure the sale. But there are ways to squeeze a few more percentage points of margin from each product you offer.

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