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Pop-Up Stores Provide Lucrative Alternative For Small Businesses

Savvy entrepreneurs and larger retailers are opening up temporary stores, or “pop-ups” in empty storefronts, simultaneously boosting their brand and bottom line. The stores can last anywhere from a few days to a few months. And with the U.S. retail vacancy rate at 7.6%, for the third quarter of 2009, compared with 6.4% for the third quarter of 2008, according CoStar Group, Inc.-- and the holidays just around the corner-- now might be the best time to take advantage of the weak commercial real estate market.

Critical Mass

High above the court at Washington, D.C.’s MCI Center, Russell Wright watches the action as the playoff-hopeful Wizards square off against the Atlanta Hawks. From an apartment-sized executive suite, replete...

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