Marketing in the Digital World
For many entrepreneurs and small business owners, the term “social media†conjures up the image of a daunting Tower of Babel. Adopting digital as part of an overall marketing, sales, and branding strategy can be intimidating at best and a disaster at worst if implemented incorrectly. But simply ignoring social media tools can be costly. According to an Arbitron Inc. and Edison Research report, 48% of all Americans 12 and older have a social networking profile. This means millions of potential clients, listeners, and viewers are waiting to do business with you.
