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Word of Mouth Is Still How To Get Customers

Word of mouth is still the number one way to get customers. Small businesses are all about the personalized approach. It’s not about casting a wide net, but rather about connecting...

Nowhere to Go But Up

Having overhauled more than 70% of the brand’s portfolio, Sheraton now leads the other brands and represents 30% of Starwood’s pipeline growth. Growing from 150 hotels in 30 countries to more than 400 hotels in 70 countries, Sheraton is scheduled to open 20 more properties this year, aggressively breaking ground in a number of new markets that include Saudi Arabia, Ukraine, and India.

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