Is Your New Business Idea a Home Run or A Dud?
Whether it’s your next big business or a unique marketing campaign, when that next idea hits, ask yourself these five questions
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Whether it’s your next big business or a unique marketing campaign, when that next idea hits, ask yourself these five questions
Beyonce took the stage as she secured the all-time Grammy record with her award for best dance/electronic album for "Renaissance."
Jay-Z and Beyonce take marketers to school with Everything is Love. But it isn't the first time. Advice for those looking to break old marketing paradigms and reach broader audiences with vivid storytelling and social media--like The Carters.
Michael Bloomberg sees a path to victory despite unsuccessful presidential primary bids by his predecessor—Rudy Giuliani— and successor—Bill de Blasio. If Bloomberg decides to join the crowded field of Democratic candidates, he will be met with fierce opposition from both sides of the political aisle—and the Black community.
An early investor in Zappos, an online shoe and clothing shop, he reaped the rewards in 1999 when that company was acquired by Amazon for $1.2 billion.