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HBCU Financial Forecast: Part I

The country’s economic quagmire has reached far beyond Wall Street to the hallowed halls of academe. Take for example recent news that Harvard University is planning “across-the-board” budget cuts. If the Ivy League school, which has a $36.9 billion endowment, is in trouble, imagine the situation at minority-serving institutions, whose endowments are a small fraction of Harvard’s.

A Lasting Engagement

A Lasting Engagement

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such beverages as Pepsi, Mountain Dew, SoBe, and Aquafina. He also directly oversees operational areas such as digital, media, sports, multicultural, and entertainment to determine consumer engagement.

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