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The Hyundai campaign celebrates the lives and accomplishments of everyday women, who are living life on their own terms and achieving success by making smart choices. Â This new campaign is...
He became the first black driver to win a race, winning at Greenville-Pickens Speedway in South Carolina.
Traditionally, marketers see black people as a monolithic group. Few studies examine black diversity in terms of age or social status; fewer still acknowledge our cultural diversity. After all, we are Caribbean, Afro Latino, and African, as well as African American. These distinctions may require companies to use a more focused marketing lens when targeting black consumers.
When BLACK ENTERPRISE published its first exclusive report on black board service in 1973, there were 72 African Americans serving on the boards of about 100 corporations. In the ensuing...
VSU is leading the HBCU pack.
