diversity

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Why Board Service Matters

When BLACK ENTERPRISE published its first exclusive report on black board service in 1973, there were 72 African Americans serving on the boards of about 100 corporations. In the ensuing...

A Unique Consumer Market

Traditionally, marketers see black people as a monolithic group. Few studies examine black diversity in terms of age or social status; fewer still acknowledge our cultural diversity. After all, we are Caribbean, Afro Latino, and African, as well as African American. These distinctions may require companies to use a more focused marketing lens when targeting black consumers.

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