Tips for Expanding Your Business in Another City
Originally Published Sep. 25, 2014. Branching out geographically is a way to grow a business. But small business owners who want to expand their operations often don’t know the best...
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Moseley Braun & Sharpton Eye Presidential Nominations
Nine candidates are preparing campaigns to win the Democratic presidential nomination and challenge President George W. Bush for the White House in 2004, and for the first time, two black...
7 Ways to Turn Your Franchise Into a Multiunit Franchise Empire
Find out how this franchisor built a national multiunit franchise empire, and seven things you can do to also achieve this level of success.
How to Get Honest Insight Through Usability Testing
When I first started usability tests, sample size was the hottest topic in the UX industry. Jakob Nielsen had just released his famous paper declaring that five users were all you needed to conduct an appropriately informative study. Most of the clients I worked with were looking to target more than one user group (typically around three to four), so I would spend a full week or two crafting a recruiting screener aimed at identifying the right set of 15–20 participants.