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Step by Step
Stephens first came up with the idea in 2010, a week after high school ended. He spent much of that summer mapping out the business, designing the shoes, and researching manufacturing options. Stephens incorporated the business in late 2011 and began selling shoes six months later. He came up with $25,000 in startup funding, which was gleaned from his own savings and that of his new business partner and college roommate, Malcolm Conner, 20.