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Larkin Frazier of Nashville, Tennessee, started his military career right out of college. He went in as a commissioned officer for the armed forces, serving from 2000 to 2004, including a deployment to Iraq as part of Operation Enduring Freedom. Frazier has transitioned from the military to civilian life and corporate America, cutting his teeth in the healthcare sector.
Juice is a growing segment in the restaurant business. Consumers are becoming increasingly concerned with health and wellness. So juice and smoothie bars are a natural fit for this niche. According to IBISWorld, the juice and smoothie bar industry brings in about $2 billion per year, experiencing a steady rate of growth over the past five years. That growth also is due in part to the thriving fitness industry.
Franchising is hardly a new topic for our editors to tackle. This sector is and has been an important contributor to the U.S. economy, and if tapped into properly, it can serve as a viable avenue through which African Americans can build wealth. In our inaugural issue of Black Enterprise, in August 1970, we produced a franchising feature that included such high-profile entrepreneurs at the time as then Pittsburgh Steelers superstar Brady Keys, former astronaut Ed Dwight, and rock and roll legend Fats Domino. And 23 years ago, in our September 1987 issue, we viewed franchising as such a significant area of opportunity that we developed our black enterprise Franchise 50 to help readers identify franchise businesses that offered the lowest barriers to entry.
Franchising is an effective and powerful way to grow a business. Here's how.
Find out why you should, or perhaps you shouldn't, take on a franchise as your next business opportunity.
