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The Business of the NBA Finals – Part 1

The Business of the NBA Finals – Part 1

The ultimate destination for any NBA team is the Finals. The journey is long, but after 82 regular season games, it’s the host cities of the last two teams standing that win. To land the most coveted best-of-seven series of the year pushes a city’s revenue stream to take flight when tourists descend into the market and residents make game-related purchases.

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