Bettiann Gardner, Co-Founder Of Soft Sheen, Pioneering Black Haircare Company, Passes Away At 93
In 1983, the company staked out its place on Black Enterprise’s list of the top 100 Black-owned businesses, which it continued to occupy for decades thereafter. By 1989, BE had named Soft Sheen as the Company of the Year, further raising the profile of the hair care company.