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Dream Big, Act Small

According to the Small Business Administration, roughly 90% of businesses fail in their first year. And the No. 1 reason most are unsuccessful is the owners’ lack of experience. Too many entrepreneurs establish outsized notions of developing gargantuan enterprises with Ferrari-like speed: 0–60 mph in less than 4 seconds. Nor should anyone believe some gimmick will transform them into instant millionaires. They’ll have better luck playing the lottery.

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