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Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such beverages as Pepsi, Mountain Dew, SoBe, and Aquafina. He also directly oversees operational areas such as digital, media, sports, multicultural, and entertainment to determine consumer engagement.
Artyce Designs Founder Candra Palmer and Tax Practitioner Nikita Johnson join the Roundtable with tips for entrepreneurs.
BCT Partners CEO Randal Pinkett and company CTO Lawrence Hibbert talk once-in-a-lifetime opportunities after landing billion-dollar government contracts.
Winston McDonald says he never really saw himself as a corporate man, even though that was where his career path veered. “Everyone in college talked about working 20 or 25 years for a company, but in the back of my mind I knew I wanted to do something different,†recalls McDonald, the owner of Best Warehousing and Transportation Center Inc., or BWT (www.bestwtc.com; 404-344-1121). BWT’s revenues hit $925,000 last year and are projected to reach $2 million for 2009, partly because of increased opportunities stemming from the company’s certification as a minority business enterprise or MBE, and from the more than $1 million worth of contracts currently under negotiation.
HBCU Buzz founders talk growing a brand that keeps current students and alum connected
