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The Business of the NBA Finals – Part 6

With so many entertainment options available today—ranging from 500+ cable channels and pay-per-view programming, to online multiplayer games and mobile content—advertisers often have difficulty reaching men ages 18–49.. But this audience flocks to marquee sports events like the NBA Finals, which, as a result, commands premium advertising rates.

Looking For An Interview?

Vernetta Wilson wants to make a career change. The senior account manager at Lippincott, Williams & Wilkins, a Baltimore-based publishing company, is eyeing a position in advertising sales after more...

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