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Secure Your Most Valuable Asset: Your Brand

When Homer Bair and his partner, Susan Kreitman, conceptualized a T-shirt and screen-printing venture on a beach in Jamaica, they had little inkling of its potential for international success. They collaborated with a group of Caribbean artists and, in 1987 created Cooyah Clothing. But, despite its cultural origins, Cooyah was a hard sell in Jamaica. To help them break into the local market, Homer’s brother Nigel stepped in. What ensued was reminiscent of the biblical saga of Cain and Abel.

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