Fighting To Win
Champions. Contenders. Down For the Count. These categories best characterize the companies that constitute the BE 100s-the nation’s largest black-owned businesses. One common trait they all share is a fighting...
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Phone Tag
In 2004, the “Where You At?†campaign distinguished Boost Mobile from other prepaid companies in the ultra-competitive wireless communications arena. Featuring hip-hop luminaries such as Ludacris, Kanye West, and The Game, these video-styled commercials promoted the brand’s walkie-talkie feature. This savvy, catchy, and engaging approach captured the imaginations and wallets of its urban audience in the coveted 18–34 demographic, with most users under the age of 26. At the time, this successful campaign was considered a no-brainer for the marketing arm of the no-contract division of parent company Sprint Nextel. In fact, Boost received “street cred†through an unexpected marketing push from the critically acclaimed HBO series The Wire. In the Baltimore-based show, Boost represented the wireless service the local crime syndicate used for drug trafficking.
Here’s What You Need To Know Before Investing In Rental Property
For potential investors who have good credit, savings, and a dose of patience, the time is ripe for being a landlord.
From Patent Attorney to CertaPro Painters Franchisee, Woman Shines in Male-Dominated Businesses
After 21 years practicing patent law, Leisa Lundy had enough. Purchasing a CertaPro franchise has allowed her to merge her business experience with her creative side, and compete in the mail dominated world of Residential painting services.
White Man Threatens to Call Police on Black Men for Trespassing at Minneapolis Gym
A white man at a Minneapolis gym threatened to call the police after accusing several black men of not being tenants of the building.
