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The Human Toll of Belt-Tightening

small business owners are finding themselves faced with the task of cutting costs while maintaining employee loyalty. “You have to have already created a healthy organizational culture and one that inspires loyalty to begin with,” says Nicole Cutts, CEO of Cutts Consulting (www.cuttsconsulting.com), a professional training and development firm in Washington, D.C. “People are not going to feel loyalty and stick with you through tough times if you haven’t been genuinely involved in their lives before this.” While every employee won’t ride out the storm, there are strategies business owners can use to keep valued employees on board as the business weathers economic turmoil.

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