OPM (Other People’s Money) Funding Strategies for Tech
Learn how savvy minority tech entrepreneurs accelerate to early funding by sourcing cash from customers, lenders, and investors
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This Is One Of the Most Popular Marketing Tools For Small Business Owners
GetResponse, an online marketing platform with more than 350,000 customers in 182 countries, just wrapped a commissioned study looking at digital marketing strategies from 200 SMB execs during the holiday season. The key finding? The most popular marketing tool was Facebook ads.
Using Humor as a Business Tactic: How to Know When to Cross the Line
When you set out to use humor in your marketing, strive to be edgy, entertaining and memorable. Here are some factors to consider when considering how closely to toe the line.
This Week in Tech Racism: Dec. 30, 2016
Uber and Lyft answer questions about discrimination concerns; how machines learn prejudice; plus more news from the last week of 2016.
Use Social Media to Enhance Face-to-Face Networking
MySpace. Facebook. Blogs. It seems like only yesterday these were just incomprehensible sounds mixed into the conversations of my teenaged grandchildren. Later, employees of black enterprise, led by our Technology Editor Sonya A. Donaldson, began insisting that this strange new thing called social media was changing global industry and would offer fantastic opportunities to help level the playing field for black entrepreneurs. I’ll be honest: I was among many in our company who didn’t initially appreciate the potential of social media for our business.