Black Men Winning: 4 Stellar Leaders in Tech Innovation
This month, for BlackEnterprise.com's Month of the Man, we highlight top male innovators in technology.
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This month, for BlackEnterprise.com's Month of the Man, we highlight top male innovators in technology.
Essentially, consumers can receive push notifications from a brand when they physically enter geographic locations designated as useful for that brand. Since Samplesaint provides business-to-business solutions, its proprietary technology is integrated into each brand’s own mobile app. For example, Samplesaint says that this summer it will launch a geolocation mobile app for Select Brand’s Mumbo Sauce, a 63-year-old barbecue sauce sold throughout the country. Those who opt in to the app will receive recipes, coupons, and video about Mumbo Sauce as soon as they enter a defined trigger point—like the vicinity around and within parks, beaches, and grocery stores.
With more companies opting to provide hand-made, small batch, and custom products, e-commerce platform Citizen Made makes it easier and less costly to sell these products online.
I want to share with both newly minted entrepreneurs and established business owners that you can succeed despite the odds. However, sustaining your business for the long haul doesn’t require thinking outside the box but “shredding the box,†as innovation expert Frans Johansson says. I can think of no better guides than the business leaders in this issue, which highlights the BE 100s—our listing of the nation’s largest black-owned businesses—under the theme “Accelerate Your Business,†also the theme of our recent Black Enterprise Entrepreneurs Conference in Columbus, Ohio.
As part of BlackEnterprise.com's Month of the Man series, media powerhouse Leonard Burnett talks black buying power and career advice for young bosses.