technology

Browse 7798 search results

A Great Place for Marketing

Essentially, consumers can receive push notifications from a brand when they physically enter geographic locations designated as useful for that brand. Since Samplesaint provides business-to-business solutions, its proprietary technology is integrated into each brand’s own mobile app. For example, Samplesaint says that this summer it will launch a geolocation mobile app for Select Brand’s Mumbo Sauce, a 63-year-old barbecue sauce sold throughout the country. Those who opt in to the app will receive recipes, coupons, and video about Mumbo Sauce as soon as they enter a defined trigger point—like the vicinity around and within parks, beaches, and grocery stores.

What It Takes to Accelerate Your Business

What It Takes to Accelerate Your Business

I want to share with both newly minted entrepreneurs and established business owners that you can succeed despite the odds. However, sustaining your business for the long haul doesn’t require thinking outside the box but “shredding the box,” as innovation expert Frans Johansson says. I can think of no better guides than the business leaders in this issue, which highlights the BE 100s—our listing of the nation’s largest black-owned businesses—under the theme “Accelerate Your Business,” also the theme of our recent Black Enterprise Entrepreneurs Conference in Columbus, Ohio.

×