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Knockout Branding Techniques

George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up his gloves, Foreman has established himself as a Knockout Entrepreneur (also the title of his new book; Thomas Nelson; $22.99). “I use the old shotgun method,” says Foreman, 60, referring to his business ventures: a clothing line in Casual Male Big & Tall stores, eco-friendly cleaning products, and the George Foreman Grill which has sold more than 100 million units worldwide. “I fire a lot of shots knowing that one will hit.”

The Department of Transportation

Belinda P. Coleman neither paves streets nor builds bridges, but her company does serve as an anchor to those that do. Her Lanham, Maryland-based company, The Coleman Group Inc., launched in 2004, is an IT and management consulting services firm that has been working with the Federal Transit Administration, an agency under the Department of Transportation (www.dot.gov), since September 2006 when it secured a $1.2 million contract. The company provides procurement and technical assistance to FTA grantees by ensuring that they adhere to the rules and regulations of the procurement funds they receive. Now, the 48-year-old is actively seeking additional contracts directly through the DOT—made possible by the American Reinvestment and Recovery Act.

Step It Up

After leaving corporate America to follow her passion for embellishing and designing shoes, Candra Palmer found out that pursuing one’s dreams often means making sacrifices—in her case, a much tighter budget. But she was pleasantly surprised to find that skills she’d learned as a child from her seamstress mother not only helped her stay on trend and on budget, but also generate revenues.

Sunny Side Up

The solar technology industry is a hot field (pun intended) that’s generating plenty of buzz as the Obama administration promotes green energy as a pillar of its efforts to reduce greenhouse gas emissions while creating jobs in the recovering economy.

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