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Barack 2.0: Barack Obama’s Social Media Lessons for Business

This book and its accompanying interactive online companion addendum make up the definitive reference on the use of social media, as it applies to small business. Brent Leary and David Bullock developed these collections of lessons over the course of 12 months. There are currently no restrictions on the use of procedures or principles, public or private.

What’s New for ’09

By now, Websites and blogs have reported ad nauseam on January’s Consumer Electronics Show (CES) in Las Vegas. Much has been made of the roughly 10% drop in attendance, shorter taxi lines, and reduced hotel rates; and subsequent news that Microsoft will lay off 5,000 employees does not seem to bode well for tech. That’s the half-empty perspective.

Business Without Borders

Increasingly, African American entrepreneurs are looking beyond U.S. borders to do business. And thanks to technology, the opportunities overseas have never been greater. From voice-over-IP (VoIP) to Web 2.0 applications, for those who dare to venture, the only question is, “How do I get there from here?”

Staring Down Disaster

For Dayton, Ohio-based Comtactics L.L.C., 2008 was turning out to be a banner year. The five-year-old marketing and Internet solutions firm, which develops Websites, logos, and videos, finished 2008 with $540,000 in sales and in December moved into a larger, newly renovated office.

Regaining Your Balance

You know the golden rule of investing: buy low, sell high. But putting this old axiom into practice when it comes to balancing a portfolio means summoning the courage to sell winning investments and buy others that have plunged.

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