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Brewing an Empire

But getting tea suppliers to take him seriously was a major barrier starting out. “I called often and I sent them presentations. I sent them mock-ups of what we have. I sent them samples of our product line,” says Ekechukwu. That persistence paid off. After facing some initial rejection, he found a supplier willing to take a chance on a fledgling company.

Go to College Debt-Free with Scholarship Solutions

"If you can start securing scholarship dollars at birth, why wait until senior year? If we get a student in senior year we are ordinarily playing catch-up," Watson laments. "The younger the student, the more scholarship dollars we can help them to secure."

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