Tennis champion Serena Williams is set to create a series of scripted and unscripted television projects after landing a first-look TV deal with Amazon Studios.
First on her list includes an already in-the-works untitled docuseries that follows her personal and professional life, Deadline reports. All of the content produced by the 23-time Grand Slam winner will premiere exclusively on Amazon Prime Video.
“I’m very excited to be partnering with Amazon Studios—they are developing some of the most inspiring and important content for a global audience,” Williams said. “I have a lot of stories I’m eager to tell, including a continuation of my own, and I look forward to sharing those with the world.”
“Serena has transformed her sport and become one of the most inspiring athletes, entrepreneurs and women of her generation, admired not only for her unmatched prowess on the court but for her dedication to advocacy as well,” Jennifer Salke, Head of Amazon Studios said of the new partnership. “We’re incredibly excited to share her journey in this new series, and to work with her to create new original content for our Prime Video customers worldwide.”
The iconic pro athlete has been diversifying her business portfolio in recent months. Last month, Williams invested $5 million into the bitcoin rewards company, Lolli. “I’m excited to announce my investment in Lolli, a company on a mission to make bitcoin more accessible,” Williams said in a statement. “Earning and owning bitcoin is a step towards financial inclusivity for all people.”
During Black History month, she donated proceeds from her Serena Williams Jewelry line to the Opportunity Fund’s Small Business Relief Fund, which was allocated to support Black small-business owners. “This February, we’re honoring Black History Month by donating a portion of proceeds from every purchase to Opportunity Fund’s Small Business Relief Fund that provides support directly to Black small-business owners,” the company said in a statement.