One of the most recognizable Olympic athletes in the world has left one of the most recognizable athletic companies.
Athleta recently announced that it has inked a long-term partnership with the most decorated gymnast in World Championships history, Simone Biles. Biles will also help with a shared vision that will be designed to empower women and girls.
“Using my voice has been very empowering for me and I am grateful to embark on this new journey with Athleta to inspire young girls and women to do the same,” said Biles in a written statement. “The opportunity to encourage young girls to reach their full potential and be a force for change is incredibly powerful. I admire Athleta for their commitment to recognize and support women’s individual and collective strength and, together, I believe we can help girls to confidently and passionately take on the world in their athletic endeavors and beyond.”
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Biles and Athleta plan on working together on select initiatives with a particular focus toward Athleta Girl that will encourage millions of girls to rise and own their limitless potential. Biles will contribute by collaborating with Athleta’s design team to help develop signature products for aspiring athletes, including plans for multiple capsule collaborations for Athleta Girl.
“We are excited to welcome Simone to the Athleta family and work together to further our mission of empowering women and girls,” said Mary Beth Laughton, president, and chief executive officer of Athleta. “Simone believes in championing the next generation of female athletes as much as we do, and we are confident this partnership will continue to build community with our customers and enrich our brand.”
Athleta is also planning to co-create Biles’ own signature activewear line that will bring a piece of her to girls everywhere.
“Simone embodies our brand through her advocacy, mentorship, and work in the community,” said Jana Henning, chief product officer of Athleta. “Our team is looking forward to working collaboratively with her to bring the same elements of confidence, strength, and grace she demonstrates on and off the mat into future collections for girls.”