Dating Sites Are in 'Singles' Game Night Business
Black Enterprise Magazine July/August 2018 Issue

black couple playingJoin a dating website recently? Some of those sites are trying to make meeting in-person with other users a little less awkward and nerve-wracking.

Sites like Match.com are increasingly hosting meet-up events for users in its top markets, the New York Times reports. But there’s a twist: a business partnership with the board game industry to liven up events.

This week, the company is holding “Stir” game nights, where singles gather to play games like Bananagrams and Spontuneous. Match.com will host 30 of these events through the fall.

Since last May, the dating site has held more than 2,850 events that were attended by more than 225,000 singles. About 50 percent of attendees said they met someone they would like to date, says Luke Zaientz, vice president for events at Match.com.

Join the Conversation

Aaron Morrison

Aaron Morrison is an award-winning New York area-based multimedia journalist with a B.A. in Journalism from San Francisco State University. Aaron uses video, audio, photography, the web and social networks to tell captivating stories across all media platforms. Over the last year, Aaron has worked as a general assignment reporter for the Daily Record (Gannett) in northern New Jersey. Before that, he spent the spring of 2010 as the temporary legislative relief reporter for The Associated Press' statehouse bureau in Trenton, N.J. In his down time, Aaron enjoys the company of his friends and extended family. He is a fan of culinary arts and dreams of having a home kitchen so tricked out that Julia Child turns over in her grave.


MORE ON BlackEnterprise.com