Growth in Smartphone Ownership Led by Young Adults and Teens
Black Enterprise Magazine September/October 2018 Issue

Nielsen report on young adults and teens' smartphone use

(Image: Nielsen)

Smartphone ownership is increasing across the board; however, teens and young adults are dominating this sector of consumer electronics sales, according to a recent study.

According to a Nielsen report released Monday, 74% of 25-34 year olds own smartphones, which is nearly a 20% increase from July 2011. For teens between ages 13 and 17, 58% now own smartphones. That’s up from 36% just a year ago.

“Among most age groups smartphones represent the majority of U.S. mobile subscribers, but American teens were the age group adopting smartphones the fastest,” said Nielsen analyst Nichole Henderson. “As teens increase in their share of smartphone owners, mobile carriers and manufacturers should consider how to market to this growing group.”

Android handsets continue to lead the smartphone market, followed by the iPhone.

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