Smartphone ownership is increasing across the board; however, teens and young adults are dominating this sector of consumer electronics sales, according to a recent study.
According to a Nielsen report released Monday, 74% of 25-34 year olds own smartphones, which is nearly a 20% increase from July 2011. For teens between ages 13 and 17, 58% now own smartphones. That’s up from 36% just a year ago.
“Among most age groups smartphones represent the majority of U.S. mobile subscribers, but American teens were the age group adopting smartphones the fastest,â€ said Nielsen analyst Nichole Henderson. “As teens increase in their share of smartphone owners, mobile carriers and manufacturers should consider how to market to this growing group.â€
Android handsets continue to lead the smartphone market, followed by the iPhone.