#SMW14: ‘Innovate or Die: How to Successfully Leverage Your Brand in the Age of Social Media’
Black Enterprise Magazine January-March 2019 Issue

Black Enterprise presents “Innovate or Die: How to Successfully Leverage Your Brand in the Age of Social Media,” on Tuesday, February 18, 6 p.m.-9 p.m. Kicking the evening off with our entrepreneurs showcase, where a select group of startups and resource groups will present their offerings, the demo portion and panel event will take place at AOL headquarters located at 770 Broadway in New York City. Moderated by SVP/Chief Content Officer Alfred Edmond Jr (@ALfredEdmondJr), “Innovate or Die” will explore how brands, everyone from entrepreneurs to big-name companies, use social networking sites to elevate their expertise and/or product, land opportunities and cash in on their social footprint. The panelists include social media heavyweights Terrena Carriman (@TerrenaC), global social media manager at Avon, technology evangelist and Smallbiztechnology.com founder Ramon Ray (@RamonRay), and Tiffany Aliche (@TheBudgetnista), founder and CEO of TheBudgetnista.com .

Click here to RSVP for Black Enterprise’s Social Media Week event!

If you plan to attend, be sure to tweet @blackenterprise using #drivinginnovation.

Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.

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