Calvin Broadus is now affiliated with one of the most historical hip-hop labels in the U.S.
“You may wonder, why so late in my career would I want to work at Def Jam Records? Let me tell you why. As a kid, as a young rapper, Def Jam Records was the Holy Grail of hip hop. It was the label all of the artists communicated, connected, put out great music, great videos, movies and they were always on tour together. They were always doing things together. They were like a family. Their street team, the radio team, the executives. They were hip, they made video games, comedy shows. They did all types of shit that I wanted to be a part of.
“Then Death Row Records happened, so I didn’t get a chance to be on Def Jam, but I always had a dream to be on Def Jam, and to be in a place where hip hop was originated. So when I got the opportunity, my main focus on Def Jam Records was to go and help the artists and give them love and give them wisdom, guidance, and understanding and teach them the tricks that I learned in the game to diversify their portfolios, to not just be rappers and not just be artist, but to be superstars, superheroes so to speak.”
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According to Variety, the multitalented artist will have an immediate focus on A&R and creative development. Snoop Dogg will be reporting to Universal Music Group Chairman & CEO Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.
In a written statement, Harleston said: “I have had the pleasure knowing and working with Snoop Dogg for more than twenty years. Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic, and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam Family.”