Social Media Fanatic? These Are the Jobs For You
Black Enterprise Magazine September/October 2018 Issue

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Social media has now become a necessary force in the business world today. No longer can businesses afford to ignore its impact or value. When there’s a need, there’s a job to be filled, and in the arena of social media employment, the sky’s the limit.

If you’re great with words, marketing and savvy on the Web, these are the hot jobs for you:

1. Search engine optimization (SEO) specialist

Companies want to be visible to potential and current customers. To do so, SEO specialists are essential. SEO specialists wear many different hats, each of which are designed to boost website rankings within relevant search results.

This job involves analyzing websites, testing different marketing techniques and creating new quality content. SEO specialists also use social media websites to market new content. In an age where digital technology outperforms print sources, social media is a quick way to spread more than status updates and commercial information.

SEO specialist positions often require a bachelor’s degree and at least one to three years of Web experience. Knowledge in HTML, CSS and blogging is a plus.

Approximate annual salary: $69,000

2. Social media strategist

Social media strategists work on creating a public profile for companies, allowing them to interact freely with customers on social media sites. Though posts are about company services and products, these business social media accounts help develop an interactive business-customer relationship.

It’s marketing by humanizing a company through online social interactions. The more social media followers a company has, the more their products and services are recognized.

Social media strategist positions often require a bachelor’s degree and two years of previous work experience in social media marketing.

Approximate annual salary: $61,000

Read about more jobs at Brazen Careerist …

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.