Social Media During RNC Convention Generates Impressive Numbers
Black Enterprise Magazine July/August 2018 Issue

(Image: ThinkStock)

The Republican National Convention wrapped last week, but the GOP’s presence is still being felt on the “social” front. According to Mashable, the RNC generated over 4 million tweets with a peak of 14,743 tweets per minute, more than 2.5 million YouTube views, and 300,000 hours of streaming video viewed in a three-day period (with an average view time of more than 30 minutes).

“I think our [digital] strategy was right on, and it sets the bar for how future conventions and events should be run,” said James Davis, communications director for the 2012 Republican National Convention.

Read more at Mashable…

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