Report Shows Social Media Users’ Take on Valentine’s Day[Infographic]
Black Enterprise Magazine September/October 2018 Issue

With social media serving as a new-age soap box, all it takes is simple tracking to gather one’s thoughts and opinions on a specific topic. You can take it one step further, narrowing that data down to specific geographic information. That’s exactly what IQ Agency and social media analysis firm Crimson Hexagon did.

Both organizations joined forces to create the State of Love Report, which examined 2.1 million conversation threads regarding thoughts on Valentine’s Day on Twitter, Facebook, YouTube and other online forums in the first two weeks of February, and released the results exclusively to Mashable.

According to the report, negative posts were most likely to be shared, and made up 40% of the total. Another 23% were indifferent about Valentine’s. Positive sentiment only just overcame the V-Day opponents in the last five days.

For the rest of the findings, take a look at the infographic below:

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.