Spike Lee's 'Bad 25' Documentary Flops in Ratings - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

Spike Lee’s critically acclaimed Michael Jackson documentary Bad 25, which explores the making of the King of Pop’s landmark 1987 album, failed to attract an audience when it debuted on ABC this Thanksgiving.

The Lee film struggled against tough competition: NFL games on NBC and The X-Factor on Fox.

According to Entertainment Weekly, “Bad was seen by 4.6 million viewers and had a 1.2 rating in the adults 18-49 demographic, down 25 percent from ABC’s musical special last year, A Very Gaga Thanksgiving. It was topped by CBS repeats and tied a repeat of a repeat of A Charlie Brown Thanksgiving as the night’s lowest-rated show in the demo.”

 

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Makkada B. Selah is a journalist based in New York City.


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