Stork Vision Delivers New Opportunities - Black Enterprise
Black Enterprise Magazine January-March 2019 Issue

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1223_ent-storkvisionlogo2Oftentimes advances in technology will spawn new franchise concepts. In the case of Stork Vision, a high-tech, ultrasound, prenatal imaging center, the franchisors added a new twist to an old technology. Instead of simple one-dimensional images, Stork Vision provides multi-dimensional, real-time visual images of unborn babies.

“The 3D is a technology where you can actually see the features of the baby a lot clearer than with the old grayscale black and white images,” explains Sylvia Scott-Morales, owner of a Stork Vision franchise in Port St. Lucie, Florida since January 2008. The videos can be converted into DVDs, CDs, and scrapbook pictures. Some women even have ultrasound viewing parties at the facility.

In an interview with, Scott-Morales walks through her entrepreneurial experience, from finding the franchise to getting a loan and adjusting her schedule.

How did you learn about Stork Vision?

I received a postcard that was sent to medical technologists who were registered with the American Registry of Diagnostic Medical Sonographers. After looking them up on the Internet, I called and set up an appointment to speak with them.

At the time, I worked full time as a sonographer in a hospital and had never heard of the franchise, but I found the opportunity of owning a business exciting. There is a limit to what you can do financially as a sonographer. Once you reach your limit, that’s it.

Currently, I make about $65,000 per year. So opening a business could improve my family’s financial standings in the long run.

Why did you decide to apply for a Stork Vision franchise?

I always wanted to be a business owner, and I thought [it was] a great opportunity to own a business doing something I’m already skilled at. After investigating Stork Vision and its competitors, I was impressed with how personable the Stork Vision founders were. It is a limited diagnostic ultrasound prenatal imaging center, but it is mainly about bonding and a fun experience for the whole family. When I first walked into their facility, I thought if I was pregnant I would want to have my ultrasound done at this facility.

Was it difficult to make such a huge financial commitment?

It takes about $85,000 to open a Stork Vision franchise. I didn’t have the funds already, so I asked the young ladies at Stork Vision how I should go about doing this. They told me that the Small Business Administration (SBA) works through some banks. There was a bank in my area that worked with the SBA. It was a very long loan process. I had to take them a business plan, which Stork Vision helped me with. That was a big help for me. They showed me the best place to find an office. They checked the population to make sure it is an area where I would be able to support my business.

At first, the SBA was concerned because Stork Vision was a new franchise (founded in 2003). I felt safe to join

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.