Content Marketing Archives - Black Enterprise

5 Things Black Entrepreneurs Get Wrong About Growth Marketing

Jeff ShufordAugust 20, 2019August 20, 2019

by Jeff ShufordAugust 20, 2019August 20, 20191265

If you want to know what it takes to build a company that survives (and maybe even flourishes), you need to wake up to the realities...

Entrepreneurship

Is Your Content Marketing Strategy Failing? How to Know and What to Do

Jeff ShufordMarch 29, 2019March 29, 2019

by Jeff ShufordMarch 29, 2019March 29, 2019401

You have content created for your business. You have a social media plan. You can also determine whether your content marketing strategy is failing or...

Entrepreneurship

3 Critical Questions to Ask Before You Repurpose Content In Your Content Marketing Strategy

Jeff ShufordMarch 12, 2019March 11, 2019

by Jeff ShufordMarch 12, 2019March 11, 20192130

Ask content marketing thought leaders and they'll likely all agree you should repurpose your content to increase your business's ROI. It makes smart business sense...

Contributors Entrepreneurship

3 Reasons Creative Blogging Is Vitally Important for Black Entrepreneurs in 2019

Jeff ShufordFebruary 12, 2019

by Jeff ShufordFebruary 12, 20192014

When done right, information, education, and opinion should come before any sales techniques. Blogging is also transforming as websites need to work harder to pull...

Entrepreneurship

Get Noticed With These Facebook Content Distribution Tips

Jeff ShufordJanuary 30, 2019

by Jeff ShufordJanuary 30, 2019426

Facebook and Facebook ads are by and large one of the best marketing mediums available. They have been for a long time because they provide...

Entrepreneurship

3 Tips for Effective Content Marketing That Will Grow Your Business

Jeff ShufordOctober 16, 2018October 16, 2018

by Jeff ShufordOctober 16, 2018October 16, 2018817

Bear these tips for effective content marketing in mind and there's a good chance you can increase your small business' return-on-investment from your content outreach...