Tech Startup of the Week: Jonathan Gosier's MetaLayer
Black Enterprise Magazine September/October 2018 Issue

Jon Gosier, co-founded MetaLayer, a data management platform, in 2011.

Jonathan Gosier, a TED senior fellow alum, founded MetaLayer with business partner Matthew Griffiths in 2011 to help non-technical users perform data-driven research such as trend spotting in big data sets, predictive analytics, and visualization using drag and drop data science technology.  As an open-source product, the Philadelphia-based company works seamlessly with other data management platforms.

“To get the data you usually have to go to the IT department, accounting department, and other departments,” says Gosier, an alum of the accelerator DreamIt Ventures. “They need SalesForce for their sales data, Quickbooks for their business data. All of these are different technologies and different environments that you have to learn and it can be overwhelming. With our product you can essentially do it all with Metalayer.”

Since its inception the product has helped customers in the intelligence community, government solutions, global crisis response, and public safety, visualize real-time sentiment of people in distress during Hurricane Irene, build products for countering violent extremism in Somalia, and use social media channels to monitor health trends and patterns using the online discussions of combat veterans.

Gosier, who formerly worked as an audio engineer for pop music artists like Timbaland, The Neptunes, Britney Spears, and Kanye West, has also been influential in helping non-profit organizations use data to solve crisis situations. He was the director of SwiftRiver, an open source platform by Ushahidi that aims to democratize access to tools to filter and make sense of real-time information. After the earthquakes in Haiti, SwiftRiver compiled real-time web and semantic web data to help validate crowdsourced reports about where help was needed.

Though American-born, Gosier has also been a leader in big data across Africa. He founded Appfrica.com a global innovation consultancy in Uganda back in 2008.  Over the past five year’s they’ve become one of the continent’s leading firms specializing in market research, technical solutions and software development, and investment into Africa’s tech sector. Their goal is to help grow the continent’s capacity to do the type of knowledge work that drove Asia’s economic growth over the past two decades, and is currently driving growth in South American countries.

This week, we recognized Gosier for his keen business sense and astute handle on data science, which launched the vision for a technology solution that is not only financially profitable, but profitable for the protection and sustainability of the least among us, as well.

For more on this week’s Tech Startup of the Week, visit the MetaLayer website.

Interested in learning more about Jon Gosier? Join us at the Entrepreneurs Conference this year, where Gosier will join a panel of entrepreneurs who participated in an incubator or accelerator and leveraged the experience for early success.

Join more than 1,000 outstanding entrepreneurs and top business experts at the 2013 Black Enterprise Entrepreneurs Conference + Expo hosted by Nationwide, May 15-18, at the Columbus Convention Center in Columbus, Ohio. Expect innovative sessions, high-powered speakers, and an early peek at the products, trends, and services you’ll need to stay ahead of the curve. Be sure to enter our Elevator Pitch Competition to qualify for the $10,000 grand prize. To register and find out more, follow the hash tag #BEEC on Twitter, “Like” the Black Enterprise Entrepreneurs Conference on Facebook and visit www.blackenterprise.com/ec!

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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