Tech Startup of the Week: TicketFire Helps Ticket Holders Go Paperless
Black Enterprise Magazine July/August 2018 Issue

TicketFire lets ticket-holders digitize their tickets so that they can use it, share it, or resell it without the limitations inherent in paper tickets (Image: Source)

Your coworker’s nephew wants to buy The Roots tickets for Saturday night. The problem is that the concert is in New Jersey, you work and live in the Bronx, and she lives in Long Island. How do you get the tickets to her without one of you going out of your way?

?uestlove cue the drumroll, please.

Introducing Ticketfire. No, Ticketfire is not affiliated with The Roots, but thanks to its emerging technology, musicians and venues everywhere might see increased attendance at their events.

“TicketFire allows anyone with a paper ticket to scan it into a smartphone, where it becomes a digital ticket,” says serial tech entrepreneur Tanisha Robinson, who launched TicketFire after witnessing the frustration ensconced in the existing model. “From there, they can use it, share it, resell it, or even upgrade their seat–all through the mobile application.” This is all possible without having to meet random people in person or spend extra money to express mail the tickets.

Robinson and co-founder, Eric Kerr, raised $25,000 from TechColumbus, a public-private partnership with the mission to accelerate Central Ohio’s innovation economy. They are in the process of raising more funds to expand the platform.

The app creates a digital ticket with a barcode that works with all major ticket scanners, including TicketMaster, EventBrite, and Tix.com. In addition, through its use TicketFire produces a lot of relevant data for venues, teams, artists, and promoters.

“With paper tickets, besides knowing who bought them, there’s no way to know who actually shows up to an event,” says Robinson, who sold her previous startup, the food discount platform Fudha in 2011 for an undisclosed sum. “With digital tickets, and our scanned-in digital tickets, we are able to really understand who is sitting in the seats. There are a lot of marketing opportunities that come with that understanding.”

TicketFire has been used at multiple major venues and events, including Madison Square Garden, English Premier League Football; the NCAA, NHL, MLB and MLS games, and the NBA playoffs — to name a few.

Today we celebrate TicketFire as Tech Startup of the Week for making it more convenient and environmentally sustainable to change plans on a dime and not inconvenience yourself or anyone else.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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