4. Trendiest Consumer Lifestyle Product Line:
i.am+ foto.sosho fashion camera accessories
Musician and entrepreneur will.i.am and London-based Selfridges department store added a new twist to the rapidly expanding world of social-digital photography with i.am+ foto.sosho fashion camera accessories for the iPhone 4/4S. It is the world’s first digital camera accessory and app combination designed to turn an iPhone 4/4S device into a sophisticated point-and-shoot digital camera with on-board editing, filters, and social media connectivity. The i.am+ foto.sosho V.4 has a vintage camera look and feel with a full QWERTY keyboard. The iPhone 5 foto.sosho model, coming soon, will push it up a notch by adding its own 14-megapixel sensor and 5X zoom to the mix.
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