[The Beat Makers] Meet Rico Love


With Grammy awards, Billboard hits, and Platinum records to his name, Love realizes his position and encourages those following in his musical footsteps to become students of music. “It is impossible for you to pave your own way and understand what your future holds unless you understand what the past is,” says Love. “Respect those who came before you and study the business.”

Developing hit after hit as either a songwriter or artist Love is forcing people to TTLO — Turn On The Lights — and keep them on. As the music and the business of music changes, artists are more visible than ever but media still has the propensity to place the contributions of black artists to second place. “Think about this,” says Love. “Elvis Pressley was one of the greatest singers and performers of all time, but when you put him side by side to Jackie wilson or Samm Cook he doesn’t stand a chance vocally.”

Being a BE Modern Man means respecting yourself, those around you and respecting the art by understanding that the gift is what makes room for you in this business,” Love tells BE Modern Man.  “This is most important, not how much money you have, how big your house is, or how many cars you drive. Sharing your gift, and remaining humble will allow you to rule your world.”

The BlackEnterprise.com team salutes one of musics most influential singer-songwriter of today. Love’s passion for music is transmitted into every lyric, sound, and record that he touches. we are proud to call you a BE Modern Man.

It’s our normal to be extraordinary. Follow @blackenterprise and join the BE Modern Man conversation using #BEModernMan.