SelfieHeat App Rewards Selfie Takers
Black Enterprise Magazine September/October 2018 Issue

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It has been proclaimed that 2014 was the year of the selfie–an image of oneself, taken by oneself. Last year the word was added to the Merriam-Webster dictionary, and in March 2014 reported that more than one million selfies were taken daily.

But in 2015 that number might be a drop in the bucket after SelfieHeat launches this month. The app, which is solely dedicated to the selfie, will at some point allow users to win hourly, daily, weekly, or monthly prizes ranging from pizzas to porsches, says Myron Anderson, CEO of parent company Xelxor Technologies, which is based in Orangeburg, South Carolina.

[RELATED: New App Teaches Kids About Money Management]

“Posting selfies is a big thing now. People like to show off and tell stories,” notes the 63-year-old former judge who has been building educational websites for 12 years. “But even more important, people like to win prizes. And why not get rewarded for doing what you’re already doing,” he suggests.

Indeed, one market research report found that the overall market for gamification tools, services, and applications is projected to be $5.5 billion by 2018.

SelfieHeat users can post multiple selfies for a single prize. All contests will end after a predetermined time. The post with the most votes at the time of expiration wins.  Like any social network, in addition to voting, members can create friend groups, gain followers and solicit votes from their followers.

Posters can choose to link their image in one of six general categories, including ones for males, females, funny selfies, babies, pets, and sexy selfies.

“The app will send out push notifications relative to upcoming contests,” explains Anderson. “It will tell you ‘Post a photo in the next 10 minutes and you could win a prize.’

Military users may post in any category, but will also have a designated category where they will be given opportunities to win military-specific campaigns. There are also special categories where professional athletes, celebrities, and politicians can compete to win prizes for their charities. Members can also search selfies by keyword to find, for example, the funniest or sexiest selfie of the day.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.