TheGrio and Rolling Out Partner to Form Digital Ad Network
  • Entrepreneurship
  • Money
  • Leadership
    • Career
    • Education
    • Jobs
    • Men
    • Women
  • Technology
  • Lifestyle
  • Events
    • Black Men Xcel
    • Entrepreneurs Summit
    • TechConneXt
    • Women of Power
    • American Black Film Festival
    • ABFF Honors
  • Lists
  • Magazine
  • Videos
  • TV Shows
    • Our World
    • Women of Power
25 black women who are changing the world

January/February 2018

Black Enterprise
  • Entrepreneurship
  • Money
  • Leadership
    • Career
    • Education
    • Jobs
    • Men
    • Women
  • Technology
  • Lifestyle
  • Events
    • Black Men Xcel
    • Entrepreneurs Summit
    • TechConneXt
    • Women of Power
    • American Black Film Festival
    • ABFF Honors
  • Lists
  • Magazine
  • Videos
  • TV Shows
    • Our World
    • Women of Power

TheGrio and Rolling Out Partner to Form Digital Ad Network

Chanel Martin
by  Chanel Martin
February 18, 2016
TheGrio and Rolling Out Partner to Form Digital Ad Network

Two top media sites for reaching millennial and multicultural audiences have partnered to offer expanded reach for brands trying to connect with these coveted consumers. Popular news site thegrio.com and lifestyle and entertainment outlet rollingout.com have joined forces to form the Rolling Out Digital Ad Network. TheGrio, rolling out and the other digital sites in the network will reach more than 10 million targeted consumers through the websites and social media channels with geo-targeting capabilities. This alliance provides advertisers with a diversified digital platform representing some of the best in news, lifestyle and entertainment content. This content is offered through mobile, Web, and video to audiences who over-index on consumption of digital content.

[Related: New TV Network for African Americans Set to Launch in Detroit]

 Established in 2009, TheGrio has been a premier news organization for the urban community for delivering content to its online community. RollingOut has been the source for national and local lifestyle and entertainment news for more than 15 years, maintaining both print and digital publications.

 “The minority-owned network will provide digital, mobile, and video scale for reaching African American audiences that companies want to authentically connect with. The alliance will also provide cultural insights and data,” said Munson Steed, president and CEO, Steed Media Group and RollingOut Digital Ad Network.

 “TheGrio is proud to join efforts with RollingOut. This partnership not only allows us to better serve our users with the quality content they have come to expect from our brands but also presents a one-stop shop for advertisers looking to reach America’s most influential demographic, the urban millennial, in an authentic and effective way,” said David A. Wilson, theGrio’s co-founder and executive editor.

TheGrio and RollingOut will produce exclusive investigative pieces and offer exclusive 2016 campaign coverage, community information, technology coverage, and highlight issues affecting the African American community. The network’s sales team will represent both media properties as well as other targeted sites reaching young, urban professional content consumers who access these sites daily for news on fashion, politics, social justice, celebrities, art and more.

RollingOut is also adding a new content studio to its offering to provide targeted and engaging content that can be supported through brand partnerships. Located in its Atlanta headquarters, the studio will begin production on serialized original video content and newscasts in partnership with TheGrio.

RollingOut offers hyper-localization of original content given its print and online platforms with newspaper distribution in 19 cities across the country. RollingOut will continue to provide amplification opportunities for brands through the network including signature events and custom content.

 About Steed Media Group

Steed Media Group is a multimedia company comprised of several media brands including RollingOut urban style weekly, rollingout.com, video-on-demand (VOD) channel Hip Hop On Demand, Talking Pretty and several others. Headquartered in Atlanta, Georgia with several offices across the country in key African American media markets, Steed Media Group produces and distributes 19 newspapers, and develops content for custom magazines, television programming and production, internet properties, and branded publications such as Producer 10. Steed Media Group also creates signature events and marketing initiatives.

 About TheGrio

The independently owned, theGrio.com is a video-centric online news community devoted to providing African-Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets. Based in New York city and reaching 6 million people every month, theGrio.com serves stories that affect and reflect urban America through original video, opinions, and cover everything from breaking news to politics, health, business and entertainment.

Join the Conversation


MORE ON BlackEnterprise.com
Amazon
Entrepreneurship
Black-Owned Vegan Company Uses Amazon to Grow their Business
Chanel Martin
by  Sequoia Blodgett
Henry Louis Gates
Education
Henry Louis Gates Jr. Awarded the 2018 Creativity Laureate Prize
Chanel Martin
by  Janell Hazelwood
Barack Obama
Featured Stories
A.I. Video Depicting Barack Obama Shows Dangers of Fake News
Chanel Martin
by  Janell Hazelwood

BETV

TRENDING

  • Baltimore May Sell Homes for $1 to Revive Neglected…
  • Spotify is Looking for New Female Podcasters of Color
  • Meet Melissa Harville-Lebron: The First Black Woman to Own a
  • Free Money? The Top 10 Grants Available to Black, Minority…
  • 7 Top Grants Or Free Money For Black Women Entrepreneurs
  • U.S. Small Business Administration and Milken Institute…
  • 5 Books Every Millennial Entrepreneur Must Read
  • Top WNBA Salaries vs. NBA Salaries: Who Earns More? [2017…
  • Meet the Dallas Mavericks’ New CEO
  • Chance the Rapper Hosts Holiday Party to Help the Homeless
Entrepreneurs Summit
Women of Power WOMEN OF POWER SUMMIT
Entrepreneurs Summit ENTREPRENEURS SUMMIT
American Black File Festival AMERICAN BLACK FILM FESTIVAL
Our World OUR WORLD WITH BLACK ENTERPRISE
Women of Power TV WOMEN OF POWER TV
25 black women who are changing the world
SUBSCRIBE
GIVE A GIFT
CUSTOMER SERVICE
  • © 2018
  • BLACK ENTERPRISE
  • Management
  • About
  • Privacy Policy
  • Contact
  • Site Map
  • Masthead
  • Media Kit