They're Back! Twinkies Making a July Comeback
Black Enterprise Magazine September/October 2018 Issue

Can entrepreneurs use crowdfunding to save HostessUnless you just shuddered at the headline, you’re probably excited to hear that processed sugary snack maker Hostess will rise from the ashes of bankruptcy and bring back its beloved confections.

The Associated Press reports the company plans to have Twinkies and other snack cakes on store shelves by July 15. It’s back up and running under new ownership and a leaner structure.

Nearly everything about the snacks will be the same as before, except for the packaging, which will now bear the tagline, “The Sweetest Comeback In The History Of Ever.”

Hostess Brands Inc. struggled for years — through allegations by workers of mismanagement, a failure to evolve with changing tastes, and higher pension and medical costs than its non-unionized competitors – before it filed for Chapter 11 bankruptcy reorganization in early 2012.

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Aaron Morrison

Aaron Morrison is an award-winning New York area-based multimedia journalist with a B.A. in Journalism from San Francisco State University. Aaron uses video, audio, photography, the web and social networks to tell captivating stories across all media platforms. Over the last year, Aaron has worked as a general assignment reporter for the Daily Record (Gannett) in northern New Jersey. Before that, he spent the spring of 2010 as the temporary legislative relief reporter for The Associated Press' statehouse bureau in Trenton, N.J. In his down time, Aaron enjoys the company of his friends and extended family. He is a fan of culinary arts and dreams of having a home kitchen so tricked out that Julia Child turns over in her grave.


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