Thinking About Snapping Up Snap Stock? You May Want to Think Again...
Black Enterprise Magazine January-March 2019 Issue

Snap, the company that makes Snapchat, is now a publicly traded company on the stock market. Its stock price opened at $24 a share, even higher than analysts’ estimates of $14—$18, depending on which analysis you read.

CNBC projected that Snap’s co-founders, CEO Evan Spiegel, and chief technology officer Bobby Murphy, “stand to make at least $384 million each,” upon the platform going public.

It’s tempting to want to get in on all this cash. Snap’s valuation is directly proportional to its hype; it’s valued at $25 billion. And the Snapchat user base is huge; boasting an estimated 37 million monthly active users in the United States, alone. And as of May 2016, Snapchat generated 10 billion mobile video views per day.

Snap seems like the stock to purchase right now. But is it?

The analysts over at Seeking Alpha, seem to disagree. They have a litany of reasons for why they are passing on Snap stock:

  • We have serious questions regarding its current business model, user/rev growth rates, and demographic saturation in the US.
  • We’re not convinced SNAP can achieve the breakout growth it needs in the short term to justify its inflated valuation.

The analysts there make the excellent point that Snap is not a company that creates tech, rather, it leverages tech to make a social media platform. Although Snap is now positioning itself as a camera company–it has never made a camera. It released Snap Spectacles, sunglasses that can take photos and video. However, that product hardly places Snap in league with Nikon.

Then there are the inevitable comparisons with Twitter and the microblogging service’s struggle to monetize. According to an assessment from Recode, which compares the two: “Their revenue totals and number of employees are roughly the same. Neither company is profitable. And both companies have modest user bases, at least compared to Facebook.”

So yes, it’s always worth considering purchasing shares in a tech startup that goes IPO. However, in Snap’s case, you may want to wait until another startup does.

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Samara Lynn

Samara Lynn is a technology journalist, covering the industry for a decade. Her work appears in The Wirecutter, Tom's Hardware, PC Mag, and other online outlets. She's the author of "Windows Server 2012: Up and Running" and previously worked in the IT industry. She's currently the digital manager at Black Enterprise.