This Beauty Company Wants To Give Away 10,000 Hours In Free Therapy For Women Of Color Impacted By COVID-19
COVID-19 Entrepreneurship Health and Wellness Women

This Beauty Company Wants To Give Away 10,000 Hours In Free Therapy For Women Of Color Impacted By COVID-19

DPK Beauty
Image: Instagram / Illustrated by Jessica Turner

Since the spread of COVID-19, or the novel coronavirus, pandemic hit the country, many people have been forced to adjust to a new reality with the new stay-at-home order restrictions across numerous states and the closure of “non-essential” brick-and-mortar business closures. The severe economic loss has deeply impacted many across the nation causing millions of Americans to suffer from mental health issues. These two beauty entrepreneurs are looking to give back to women by reminding them to put their mental health first.

DRK Beauty was founded by Wilma Mae Basta and Danielle Jackson. The company specializes in digital content and community platform with the mission to support, celebrate, and empower women of color. In light of the novel coronavirus pandemic, the founders launched the DRK Beauty Healing initiative dedicated to providing 10,000 hours of free therapy to women of color across the country who have been severely impacted by COVID-19.

“The disproportionate impact of COVID-19 on black and brown communities is creating a mental health disaster that will carry on for generations to come,” said Wilma Mae Basta, founder & CEO, DRK Beauty, in a press statement. “Current mental health support for women of color is frankly not enough. So we decided to launch this initiative which is already providing much-needed help in our community.”

 

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Our mental health is….NOW! According to the National Alliance on Mental Illness, approximately 1 in 5 adults in the United States experience mental illness in a given year. However, the number of those who have equal access to mental health services is staggeringly low, especially for women of color. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In a study conducted by CLASP (The Center for Law and Social Policy) statistics showed that 19.1% of Black young women and 16.1% of Hispanic young women report that they did not seek mental health treatment because of confidentiality concerns. Confidentiality concerns, socio-economics, lack of resources and representation are just a few of the structural barriers that prevent these women from getting the help they need. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ With DRK Beauty Healing we hope that our mental health initiative will spark conversation and change in our community. We have always envisioned DRK Beauty being a place of nurturing and support. Now with the help of others, we can begin the healing process. Stay tuned for more details. #DRKHeals #empowerment #healing #communityled #mentalwellness #healthyliving #clearmindset #socialservice #ThisIsDRKBeauty #lifestyle

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