The Art of the Cold Call: How Mastering It Can Lead to Gigs
Black Enterprise Magazine September/October 2018 Issue

(Image: Thinkstock)

Oftentimes, just picking up the phone and calling someone you have no personal relationship with but hope to collaborate with or work for can be more than frightening. The prospect of getting a no—or worse, the dial tone—is one you might not want to take a chance on.

But cold calling can still be a great way to find out whether a company is hiring, connect with a new client or break the ice for a new networking contact. How do you do this in a way that isn’t off-putting? Well, check out a couple awesome tips entrepreneurs shared with Brazen Careerist on cold-calling success

“With social networks and Internet search, it’s easier than ever to research to find something in common with the person you’re about to cold call,” says Doreen Bloch, CEO and founder of Poshly Inc. “Check Facebook to see if you have a mutual friend. Check LinkedIn to see if you might have worked in a similar industry with the sales prospect. Finding common ground can help you build rapport at the start of the cold call, so it can be more… warm!”

Another entrepreneur says having a thick skin will help in more success when cold calling. “Our best sales prospectors have a different perspective on cold calling that distinguishes them from others—they don’t take rejection personally and see prospecting as a treasure hunt, not a chore,” says Christopher Kelly, co-Founder and Principal, Convene “They meticulously map and track their progress and count every “no” as a step toward inevitable success. Then, as with any professional they practice and endlessly refine their expertise.”

Join the Conversation

Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.