2012 International Consumer Electronics Show: Top Trends and Highlights
Black Enterprise Magazine September/October 2018 Issue

CES has come and gone, and in its wake we will be left with a trail of cool and groovy, sleek and stylish new electronics. But for the average consumer it may all seem like a big blur of hype and hyperbole. Here are four trends that resonated across the gamut of retailers and will certainly change how everyone interacts with their technology, their clients, and each other.

Ultrabooks. You may not have heard of them before, but this year just about every company has introduced a new one. What is it, you ask? Basically, it’s a laptop with specifications, defined by Intel that put it below a certain price, usually $1,000; less than 21 mm thick and 3.1 lbs. heavy; and with processor speeds of 1.4 GHz and above. The battery power on ultrabooks are also usually exemplary.  In a nutshell, it’s the PC world’s answer to the MacBook Air, the iPad, and other tablets. Unlike Netbooks, ultrabooks are small and they pack all the power you would need to do heavy lifting like multitasking, video editing, and gaming. Ultrabooks make all other laptops look either fat and lazy or small and incompetent. Intel’s aim is that by the end of 2012, 40% of the consumer laptop market segment will be Ultrabooks, and I believe they’ll meet that goal with no problem at all.

Face, motion, and voice recognition. Now that people have been introduced to motion recognition games like xbox Connect and Wii, or voice recognition services like Apple’s Siri or Google’s Speech to text, it’s only natural that people will expect this type of technology to spill into their other electronic devices.  In fact, face, motion, and voice recognition was one of the more popular features on products on the showroom floor at the 2012 CES. Recognition software was integrated into televisions, cars, and mobile devices.

Connected life. Wireless world. Devices are no longer keeping secrets from one another. From now on we’re going to start expecting that whatever our laptop knows, the television and refrigerator should too. The vacation photos you take on your camera will be available on your printer. With Samsung leading the way “smart electronics” are going to allow consumers to not only enjoy and share a wide range of content across devices anywhere and anytime, but backup important data that is accessible at work, home or on the go.

Increased processor speeds. Processor’s get faster every year. It’s a given, but is it worth the upgrade. Possibly. Many of the above mentioned technologies introduced this year can’t be executed on your older computers, even if your current computer is two years old. Now that Intel has introduced Ivy Bridge, its next generation of processors, the bounds of our limitations are completely out of sight.


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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.

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