New media has changed the way businesses function, increasing the amount of power consumers hold. This shift is evident in the way consumers use, socialize and interact with brands on the Web. Letâ€™s face it: We are now, allâ€”like it or notâ€”immersed in a socially driven society, where the need to share every move, want, or purchase is apparent via our Google+ circles, Foursquare and Facebook check-ins, and instantaneous Twitter updates.
Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform brands how they can take advantage of social media at the opening of Social Media Week, showcasing some top consumer trends and the various ways customers interact with them. See what four trends brands should pay close attention to this year--and beyond. ï»¿--Noni Cavaliere