CU Buffaloes Star Travis Hunter Scores Big NIL Deal With Squishmallows

The Colorado Buffaloes' player now has a NIL valuation of over $2.2 million.

Travis Hunter is building his brand as he advances in his football career. The renowned cornerback for the University of Colorado Buffaloes has signed an NIL deal with Squishmallows.

Hunter has made huge strides on and off the field, as the Deion Sanders-led athlete has signed to promote the brand Squishmallows, stuffed animals that have been frequently spotted in the football star’s room behind his popular streams on Twitch. On 3 confirmed the Hunter’s paid partnership with the company on Nov. 10.

The deal will be lucrative for both parties, as Hunter is already a fan of the plushy toys and is becoming a top-followed college player across a variety of social media platforms, garnering over 1.9 million followers overall. However, this brand deal is not the first for Hunter, who has already been backed by Fortnite, Celsius Fitness Drinks, American Eagle, along many others.

A former big name in Heisman Trophy contender discussions, repeated losses throughout the season have dampened Hunter’s chances to win the coveted award, but not his ability to secure brand deals. As for his latest agreement, Hunter promoted the Squishmallows’ attendance at last home game of the season for Colorado Nov. 11.

“I know you’ve seen me and my Squishmallows, now is the chance to get yours,” shared Hunter on his social media.

The brand came out in full support for Fan Fest at Folsom Field despite the team’s 31-34 loss to Arizona.

In On 3’s NIL Valuation, the Suwanee, Georgia native is also valued at $2.2 million, a monetary number based on his “performance, influence and exposure” within the sports world and overall society. With NIL deal’s on the rise for high school and college athletes, Hunter is a prominent face as he secures the bag for his performance on the field and personality off of it.