Late last year, Travis Scott announced that his latest project, which is in conjunction with Anheuser-Busch, was going to be an Agave Spiked Seltzer brand named CACTI. According to CNBC, Anheuser-Busch’s CEO says that the Travis Scott-backed Cacti hard seltzer had sold out after making its debut this week.
Scott had introduced fans to CACTI™ for the first time when a new TV commercial premiered during the 2021 GRAMMY Awards.
“Finally getting CACTI out into the world and into the hands of fans is a surreal moment for me and the team,” said Travis Scott in a written statement. “This has been something I had a strong vision for and have wanted to do for a while. It was important to me to be heavily involved in the entire creative process; from the flavor obviously, to the can design, packaging and the entirety of the brand world we’ve built. I sought to create a beverage brand that was unlike others in the market. Our Agave Spiked Seltzer is super refreshing and smooth, and the brand in general is something that I’m super proud of. We built this project from the ground up together and this is just the beginning.”
Anheuser-Busch CEO Michel Doukeris told CNBC Wednesday on Closing Bell that Cacti Agave Spiked Seltzer sold out online and that physical retailers are reporting strong sales as well. “Several of them are saying that they have never seen anything like this before: sold out within one day. We are ramping up now production and delivery because we sold out completely yesterday.”
The 7% ABV (Alcohol By Volume) seltzer is made with 100% premium blue agave from Mexico and is currently available in 3 flavors at launch; Pineapple, Strawberry, and Lime.